communications | design
Branded Work & Copywriting
In-House
As part of Hirshorn Zuckerman Design Group's in-house creative team, I write and brainstorm content for the agency's internal communications and external PR. Along with contributing content to HZ's Twitter and Instagram, external and internal newsletters, and client-facing "Culture Book," I also write trend stories and articles for its blog. Here are a few of my posts:
Picking Your Crayon: 3 Ways to Think Like a Creative Director
Reaching Small: How to Stand Out with a Niche Endorsement
LinkedIn 101: Crafting Organic Content for Professionals
Client Work
I'm the assistant editor of Sous-Vide magazine, a branded food magazine that hits grocery store newsstands twice a year. I work on nearly every step of magazine production, from runlist creation and story-pitching to writing and fact checking. Thanks to a Sous-Vide piece for which I interviewed the inventor of Steak-umm, I now know more about butchering beef shoulder clod than any vegan should! Email me if you'd like to see my clips.
I'm the social media copywriter for a Fortune 500 hotel brand. I strive to produce timely, value-laden social content while hitting client goals. I write on-the-fly copy for time-sensitive social posts, monthly copy for Facebook, Twitter, and Instagram, and copy for Facebook Canvas Ads and other paid social ads. I challenge anyone to show me a photo of a hotel room that I can't caption! Email me if you'd like to see my work.