communications | design
Newsletters & Social Media
As arts coordinator for the City of Takoma Park, Maryland, I wrote tweets, Facebook posts, and Instagram posts. I also wrote and published the city's weekly arts newsletter to update the community on events and public art developments. In both the newsletter and in social media posts, I often tried to strike a playful tone (when appropriate) to encourage viewers to click and attend events. Although I had creative liberty in my efforts, I always strived to reflect the tone of the event and to adopt the city's voice in this marketing.
A post I made to Takoma Park's Instagram.
I designed graphics for social media, designed and wrote copy for two monthly newsletters, and wrote occasional Twitter copy. My goal was to reflect the Mint's voice and appeal to educators who use the Mint's lesson plans and subscribe to the "Lessons that Make Cents" newsletter.
A tweet and graphic I created for the U.S. Mint.